Our Team
Leadership
Industry veterans with decades of experience at the intersection of media, technology, and marketing science.
Seth Rogin
Senior Executive, McClatchy Media
Seth Rogin is a Senior Executive at McClatchy, driving a performance-driven, audience intelligence-focused transformation across its portfolio of news, entertainment, and lifestyle media platforms.
Seth is Executive Chair for the Oxford Future of Marketing Initiative at The University of Oxford's Saïd Business School, where he is an Associate Fellow and Co-Instructor of "Digital Transformation of Marketing, Media and Advertising."
Previously, Seth was Chief Commercial Officer of The Real Deal, the industry's leading source of real estate business news. Before that, he was President & CEO of Nucleus Marketing Solutions, a joint venture of Hearst, Gannett, McClatchy, and Tribune to drive revenue, partnership, and technology leadership for the American news industry.
From 2013 until 2016, Seth was Mashable's first CRO, serving as part of the leadership team that built the company by 10x in just three years. Before that, he was VP of Advertising at The New York Times for 13 years, having launched a number of transformational products including T: The New York Times Style Magazine.
Seth is an award-winning media leader, named "Industry Luminary of the Year" by iMedia. He was inducted into MIN's Media Sales Hall of Fame, and was named one of the 50 Male Advocates for Equality in Media and Marketing. He sits on the Board of Directors of The Advertising Club of New York.
Career Highlights
Senior Executive, McClatchy Media
Leading Assured Performance Intelligence
Chief Commercial Officer, The Real Deal
Premium branding and outcome-based products
President & CEO, Nucleus Marketing Solutions
Joint venture of Hearst, Gannett, McClatchy, Tribune • 100%+ YoY growth • 3,000-site network
Chief Revenue Officer, Mashable
300% revenue growth • Company grew 10x • $100M to $250M+ valuation
VP, Advertising, The New York Times
13 years • Launched T Magazine ($1B+ revenue) • Nine-figure responsibility
Awards & Recognition
Education & Affiliations
University of Oxford, Saïd Business School
Associate Fellow • Executive Chair, Future of Marketing Initiative
MIT Sloan School of Management
Data Monetization Strategy
The Advertising Club of New York
Board of Directors
SUNY Albany / Excelsior College
English Language and Literature • BA
McClatchy Leadership
Tony W. Hunter
Chairman & CEO
Tony Berg
Chief Media Officer
Jeffrey Dorsey
COO, McClatchy Media & President, McClatchy Retail Network
Billie S. McConkey
CAO, CLO & Corp. Secretary
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